Finding a Lifesaving Purpose
Bianca Rhodes, BBA ’81, had been running her consulting business for 17 years when she met the founder of Knight Aerospace—a potential new client—in the winter of 2014. Rhodes had not planned to launch a new career, but with an Ebola outbreak raging in West Africa and Knight’s plans to create a biocontainment unit to fly patients during future outbreaks, she saw the potential to one day save lives.
From France to ASU, a Marketing Career Spans the Globe
For Jerome Bigio (MBA ’02), curiosity is a creative tool. Whenever Bigio starts working on a marketing campaign for a new film or series at Netflix, where he is the senior marketing director for Southeast Asia and Taiwan, he begins with questions: Who is the audience? What is important to them? And what will spark a conversation?
The Banana Cure: How 2 Texas Student-Entrepreneurs are Harnessing the Therapeutic Properties of a One-of-Kind First-Aid Treatment
Sean Finney was surfing on a remote beach in Brazil, near the town where he and his family lived, when a wave crashed on top of him, dragging him along a reef. He was just 9 years old. “The accident mangled my right leg from knee to ankle,” Finney remembers. “My dad was worried I was going to bleed out on the way to the hospital, so he was going to put a tourniquet on my leg.” …